So then what? We had to make it sustainable! We built a business model that will allow the services and offerings we provide to grow and continue to meet the needs of our target users. At the same time, it was very important to us that anyone be able to access the information to do a home insemination safely on their own. We developed our three-part revenue model on top of free information to meet both our social as well as our business objectives.
We had to get some sun sometimes! Even if that meant taking our computers outside.