Concept Design

Concept Design

After talking to many experts and interviewing many people who have considered at-home insemination, conceived through at-home insemination, or might do it in the future, we set out to develop service and product concepts that could address some of the pain points people experienced in this process. Yes, that included lots of sticky notes and some funny stick figure storyboards.


Discussing which lever to pull for an effective solution.


We showed our storyboards to our customers and collected their feedback.